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Ads, Branding, Creative, Digital, Marketing, UI/UX, WebsiteOctober 10, 2024

Logan’s Auto Detailing & Coating

Client
Logan's Auto Detailing
Industry
Auto Detailing
Services
Brand & UX StrategyUI/UX DesignWeb DevelopmentSEO & Ads
Live Page
Open Project

Case Study


Showroom-grade detailing, given a showroom-grade site.

Logan's Auto Detailing & Ceramic Coating is a premier detailer in Los Angeles. We designed and developed a sleek, modern, booking-first website — brand, UI/UX and build — as polished as the finish Logan stands behind: not a scratch, smear, or swirl.

Logan holding a yellow yard sign reading Logan's Auto Detailing — Not a scratch, smear, or swirl

01


The Challenge

A detailing business lives or dies on two things: whether people trust it with a car they love, and whether they can book it in under a minute. Logan's had the craft — ceramic coating, paint correction, the kind of finish that leaves "not a scratch, smear, or swirl" — but needed a digital presence that carried the same standard from the first scroll.

The site had to look premium enough to justify premium work, then get out of the way and turn that impression into an appointment. Anything slower, or anything that looked like a generic service template, would undercut the price of the service itself.

02


The Approach

We started with brand and UX strategy, then designed a clean, confident interface with booking placed front and centre rather than buried in a menu. Alongside the design and build, we handled the creative, SEO and ads that actually put the site in front of local car owners searching for exactly this.

  • Trust at first glance

    A premium, professional look that signals the quality of the detailing before a word is read.

  • Booking-first UX

    A fully integrated appointments flow, always one tap away, engineered to drive more bookings.

  • Built to be found

    SEO and paid ads pointed at local intent, so the site earns traffic as well as trust.

The Logan's Auto Detailing homepage: the headline Passion in every detail. Service that shines. Results that impress. above a teal Bentley and a classic yellow sports car, with consultation and appointment booking buttons
The homepage, live on logansautodetailingla.com — a hero built to convert, booking front and centre.

03


The Solution

The site opens on a hero that pairs a clear promise with the two actions that matter — book a free in-person consultation or schedule an appointment — then walks a visitor through exactly what Logan's does: Ceramic Coating, Paint Correction, Steam Cleaning and Exterior Detailing, followed by transparent package cards that spell out precisely what each detail includes before the Book Now button asks for anything.

The responsive design holds up cleanly across devices, and a light and dark theme lets the same layout suit a bright showroom feel or a moody, high-end one. Every screen keeps the professional layout and clean aesthetics aligned to the high-quality services Logan's offers — with booking never more than a tap away.

Logan's homepage on a mobile viewport: the Home of the 8-Hour Detail banner, booking buttons and a teal Bentley beneath the headline
Mobile: booking is thumb-reach from the first screen.
Logan's detailing packages on the live site: Interior Detail, Exterior Detail, and a best-seller Interior & Exterior Detail card, each listing exactly what's included above a Book Now button
Deeper in the scroll — packages that spell out the work before asking for the booking.
Logan's services section rendered in the dark theme: cards for Ceramic Coating, Paint Correction, Steam Cleaning and Exterior Detailing
The same design in its dark theme — one layout, two moods.

04


The Impact

  • A presence that matches the craft. The finished site looks and behaves like the premium detailer it represents — no template compromise between the work and the way it's sold.

  • Designed to convert, not just to sit there. With a fully integrated booking flow and a hero built around it, the whole experience points toward one action: making an appointment.

  • Set up to be found. The brand, creative, SEO and ads were built together, so the site was positioned to reach local car owners rather than wait for them.

Collaboration

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We're a team of creatives who are excited about unique ideas and help companies to create amazing identity by crafting top-notch UI/UX.